COVID has put all of us on the back foot. It started as a pandemic in health and within no time is converted into an economic crisis, social crisis, an emotional crisis, and for some of us a parental crisis too. Most of you agree when I say so much has changed, and very little remained unchanged due to COVID 19.
COVID has changed:
- the way we live
- the way we work
- the way we do business
- the way we travel
- the way we attend school or college
- the way we consult a doctor
- the way we make digital payments
- the way we entertain ourselves
Seventy years into the IT revolution, it became clear in early 2020 that although we thought Tech was big, IT had only really scratched the surface of life. And the virus did the magic. COVID-19 digitized the world at lightning speed. COVID is the new CTO of every company in 2020 and beyond. It has made digital transformation inevitable for almost every sector. In the middle of the pandemic, Satya Nadella rightly said, “we have seen two years’ worth of digital transformation in just two months.”
Seventy years into the information technology revolution, it became clear in early 2020 that although we thought tech was big, IT had only really scratched the surface of life. The virus ended all that
Before the pandemic, many digital alternatives – whether to traditional healthcare, education, finance, you name it – were there; we just weren’t trying them, bemoaning “they’re too expensive” or “we’ve always done it this way.” But when the pandemic took hold, necessity dictated: “Get over it, get going, get used to it.”
COVID-19 digitized the world at lightning speed. It has made digital transformation inevitable for almost every sector. It also widened the divide between digital natives and legacy economy companies struggling to shift to a fully digital operating model. With digital moving into the heart of business operating models and processes, expanding growth horizons, including for SMEs, will be about deepening and broadening new-age capabilities required to realize agile, data-driven, and automated processes eye on accelerating innovation and enhancing customer experience. COVID will be the new Y2K for Indian companies in terms of opportunities.
Hyderabad Software Enterprises Association (HYSEA) conducted its 2nd Biz Summit 2021 on the theme of “Expanding the Growth Horizons in the New Normal” successfully. I had the opportunity to act as session chair for Business Development Round Table. Great inputs from my panelists on Innovation in business development – Digitally Enabled Growth.
Link to the event can be found here – https://www.youtube.com/watch?v=7Vnl1khrr3k
About HYSEA (Hyderabad Software Enterprises Association)
HYSEA is a registered apex body with more than 300 members representing the software industry in Hyderabad. It is a not-for-profit organization whose vision is ‘To Position Hyderabad as the leading intellectual capital of the world, by nurturing entrepreneurship, research, and innovation, to achieve global excellence in IT products and services. HYSEA works very closely with the Government, STPI – Hyderabad, and with various industry bodies like NASSCOM, FICCI, CII, TiE, AMCHAM, IACC, FTCCI, etc. and acts as a catalyst to promote the growth of the IT & ITES industry in Hyderabad.